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POLITECNICO DI MILANO. DESIGN DEPT. COMMUNICATION DESIGN RESEARCH GROUP. IDENTITY SYSTEMS / PACKAGING DESIGN

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Communication Elements

Use of texture and shapes
- identity by abstract shapes
- identity by textures and patterns
Use of colour
- identity by colour
- identity by system of colour
Use of illustration
Use of photography
Use of typography
- identity by typography
- typographical texture
Use of pictograms
- identity by pictograms
- instruction through pictograms
Use of structure
Surface Effects
- bubble
- corrugated
- debossed, embossed
- die cut
- fluorescent
- glittered
- glossy
- metallescent
- metallic
- mirrored
- opaque
- pearlescent
- rough
- smooth
- soft

Languages

Contamination
- unusual structural association
- unusual visual association
Moods and Trends
- classic
- contemporary
- eco-friendly
- fantastic, fairy
- hand-made
- high-tech
- historical, traditional
- infographics
- ironic
- luxury
- mass-market
- medical
- minimal
- natural
- pharmaceutical
- playful
- pop
- romantic
- transgressive
- well-being

Material Category

Materials

Morphology

Structure
- aerosol spray can
- bag
- basket
- blister-pack
- bottle
- box
- brick
- buckets
- can and tin
- cheer-pack
- clamshell
- cluster
- cup
- disc-case
- drum and keg
- flacon
- flow-pack
- folding carton
- gable top
- jar and pot
- other shapes
- pouch
- sachet
- shopping bag
- tetra-pack
- tray
- tube
- vial
- wrapper
Structural Components

Product Category

Food
Beverages
Nonfood

Project typology

InterventionTypology
Artefact Typology
Use destination

Target range

Target
- adults
- babies
- elder people
- kids
- men
- pets
- teens
- women

Transversal Themes

Accessibility
Extra-use
- arts and crafts
- packaging as a new medium
Information Design
Multisensoriality
Service
Special Packaging
Sustainability

348 results for: identity by colour

RESULTS PAGE: 1 2 3 4 5 6...

thumbnails details list

+ Duracell Energy Drink

+MORE FRUIT JUICE

1854 | HIERBAS Y ESPECIAS

7 GIORNI DI SALUTE

AKZIDENZ GROTESK

ALUMINIUM MILK PACK

ANDRé BALAZS HOTEL QT

ANTI-THEFT LUNCH BAG

APERITIVO SENZA SPRECO

AQUOLINA MACARON

ASKINOSIE CHOCOLATE

B HONEY CACHACA

BATH AND BODY WORKS HOLIDAY 2008

BIOTA SPRING WATER

BLACK MARKET GOODS BREWING

BLUE PRINT CLEANSE

BOROTALCO POCKET SQUEEZABLE PACK

BOXED WATER IS BETTER

BREF WC FRESHSURFER

BROOKLYN FARE COFFEE CUPS

RESULTS PAGE: 1 2 3 4 5 6...